![]() These are ideal for precise color matching. VALUE offers precision sliders along with numerical and hexadecimal values. HARMONY can be used to give you color suggestions based on your currently selected shade. This offers Hue, Saturation, and Brightness sliders combined with a standard square color picker. Step 3- Your color will be matched in the color wheel settings.ĬLASSIC provides much of the same functionality as the Wheel but it presents more of a traditional take on color selection.Make sure the “+” in the center is on the color. Step 2- Move the circle picker to the area where you want to match the color.The eyedropper tool helps you pick a direct color from the stage. Swatches are custom color palettes that you can create. The color on the left is the original color you selected when you opened the color picker. The color on the right will reveal the color you are selecting. It will not appear with the paint bucket or text tools. Note: This option is only available when using the pen tool. Just drag the slide bar beneath the color wheel to your desired transparency. This option allows you to change the opacity of the color you want to use. 1C- Opacityĭrag the slider to your desired transparency. To change the hue of the color, drag the circle in the smaller middle circle to the desired spot. You can hold and drag along the wheel until you find your desired color. Press the spot on the wheel you want to select the color from. Selecting a color from the wheel is simple. The following is what each part of the color picker does. This allows for fine touch control over your color selection. The WHEEL offers an outer Hue ring around an inner zoomable Saturation disc. The color wheel can be found in many places like Brushes, Paint Bucket, Text, Background, Glow, to name a few. What are some other sites that embody handmade? What colors do they use? Do they use a complimentary color scheme? Analogous? My guess is many of them will use a red aesthetic with warm colors because the concept of "handmade" is a very human notion.FlipaClip offers multiple ways to choose color. Say your concept is “handmade" like in the Preserve example above. Or sometimes I'll use the random color generator. I like to find inspiration from sites like Mind Sparkle Mag. You want things you like that ALSO work with your website's concept and brand. If you’ve chosen a concept and know what the brand represents, now it's time to figure out what you like and measure it against your concept and the brand. Your instinct will be to push for colors you really like, but small businesses the owners live and breath the business so it’s just going to be a matter of what they like. Get examples of websites they admire and ask what they like about them. For small businesses, it’s much more important to find out what the owners like. But before doing this, make sure you clear it with your creative director or the client.ĭoing a site for a small client? In this case, the brand won’t be well defined in a style guide. There are some instances when the site experience you're creating will be so far removed from the brand that you can use other unrelated colors. Or a site for Ikea would use their signature blue and yellow. If you’re doing a site for Target, you would likely use a combination of red and white, because red is a large part of their brand. In that case, they'll have a well-defined brand which will make picking colors easier. Or maybe you're doing a site for a big company. Blacks, whites, dark, and muted colors would be a better fit for a war memorial site, these colors would be "on brand". Bright and happy colors would feel out of place, in the same way that someone selling balloons near the memorial would feel tacky. The tone (or brand) of any war memorial is respectful and serious, so your color choices should be as well. Let's say you’re doing a site for the Vietnam Veteran’s Memorial in Washington DC. Water & the color red live in different worlds. If your concept is water-related, using lots of red probably won’t work well. Having a concept can greatly narrow down your color options. ![]() Look at each example and try to figure out what the concept is (hint: answers at the bottom). Here are some handpicked examples of sites with concepts: Preserve, Legwork, Si Le Soleil. Let's explore each of them.ĭoes your site have a concept? It probably should. If you can figure out these three things, choosing colors will be much easier. They are: The concept of the site, the brand, and your personal preferences. There are three ideas you can use that will make it easier to pick colors. Eventually, I would fumble my way to create something nice, but it often took a while. My choices weren’t based on much - either trends at the time or whatever mood I was in. When I was a beginner, I often used too many colors in my designs. When you select the right palette, it can make a website sing.
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